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What makes cars from companies like Dacia or BYD appealing compared to Tesla, especially in Europe?

12.06.2025 01:24

What makes cars from companies like Dacia or BYD appealing compared to Tesla, especially in Europe?

BYD are Chinese EVs. What makes them attractive is that they are fully featured cars at very attractive prices. Currently their base line model costs 300 000 SEK and is expected to hit 250 000 SEK by autumn. A Tesla Model Y costs 556 000 SEK in baseline configuration.

Dacias are cheap and made in Romania. For my USian followers, think Yugo.

To a customer used to Skodas, Renaults and VWs, they look very attractive.

How would you advertise if you wanted to be a "tour guide" who can take you through the dark web while warning you what not to look at and not to click on?